DayDayCook Wants to Become the “General Mills for Asian Food”

When Norma Chu founded DayDayCook (DDC) in 2012, the Hong Kong-based company was simply an online recipe sharing platform. Twelve years later, with Chu still at the helm as CEO, it’s become a publicly traded global CPG portfolio business specializing in Asian food brands, thanks in part to its fast expanding U.S. business, and its appetite for M&A is far from satiated.

After focusing for years on Hong Kong and mainland China, DDC swiftly announced itself as a global category competitor in 2023, acquiring Asian foods brands Nona Lim and Yai’s Thai. The M&A streak hasn’t just been confined to America either; last month the company purchased a majority stake in Italian ready-to-eat meal maker G.L. Industry SpA.

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