This Entrepreneur Started Making Short Videos to Share Her Passion for Cooking. Now Her Food Company Is a Global Powerhouse.

Norma Chu, founder and CEO of DayDayCook, explains the evolution of her brand and what it takes to lead a publicly-traded company.

For our show The CEO Series, I've been lucky enough to sit down with some of the smartest and most creative business leaders in the world and get their hard-won advice on what it takes to launch and grow a thriving brand.

This episode took us to the New York Stock Exchange floor to talk with Norma Chu, founder and CEO of DayDayCook. The direct-to-consumer food and content brand has a reach of over 60 million users and completed its initial public offering in November of 2023. Norma told me that the company's mission is to promote the joy of Asian cooking to the world through a growing portfolio of authentic Asian food brands focused on convenient ready-to-cook and ready-to-eat products.

Over the course of our conversation, Norma explained the evolution of DayDayCook, her passion for food, her strategy for business building, and, luckily, got me in the kitchen to whip up an insanely delicious red curry noodle lunch.

DayDayCook's business evolution

"DayDayCook started about 13 years ago with a simple idea: I wanted to create something that can inspire the future generation to continue to enjoy cooking. And I started doing that by creating a lot of short-form videos and sharing the content on social media platforms like YouTube. For the first three years, we're really focused on the Hong Kong market. And then later on we expanded into the mainland China market. That's when we started exploring different things like going into content commerce and incorporating some product recommendations into our video. And from there, I decided to launch our own branded product portfolio."


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