“We are producing the future General Mills for Asian food” – DayDayCook’s Norma Chu on the company’s lofty ambitions

Hong Kong-founded DayDayCook has become a social media and e-commerce success in China, where it has 60 million active viewers and 3.5 million paying customers.

The Asian cuisine business describes itself as a “leading content-driven consumer brand”, offering ready-to-heat, ready-to-cook and ready-to-eat products.

Starting out as a content platform featuring cooking demonstrations and recipes for quick-to-prepare meals, DayDayCook has developed into a food business that now has the ambition to become a global player.

The 100-employee business has backing from venture capital, private equity, family offices, high-net-worth individuals and industry.

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